Brewers fans paid $1K more than a decade ago to see any future game — but holders cashing in for the World Series say the team gave them garbage seats
Brewers fans paid $1K more than a decade ago to see any future game — but holders cashing in for the World Series say the team gave them garbage seats
Godwin OluponmileFri, October 23, 2026 at 9:00 PM UTC
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After the Milwaukee Brewers clinched their first World Series trip since 1982, several local fans started making some unusual offers to get their hands on tickets.
A Waterford, Wisconsin man offered his pontoon boat for tickets, while a fan from Oshkosh reportedly dangled his Green Bay Packers tickets for trade. Kevin and Kyle Deaton, however, figured they were already set, thanks to the unique tickets they’d bought more than a decade ago.
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Back in 2015, the brothers from Kenosha each paid $1,000 for a “timeless ticket,” which allows holders to attend any future Brewers home game that they choose.
“Whether it’s this season, the year 2050, or the 7th game of the World Series, all are valid games to redeem a timeless ticket,” the Brewers organization stated on its website.
The brothers could have used theirs on a regular-season game years ago, but as they explained to WTMJ-TV, they decided to hold out for a potential Brewers home game in the World Series. That patience looked smart on Oct. 19, when resale seats for either of the first two games in Milwaukee were going for about $2,800 at minimum.
The World Series was supposed to be the brothers’ payoff, starting with Game 1 against the Tampa Bay Rays at American Family Field on Oct. 23. But when Kyle took a look at the timeless ticket order form, he figured there had to be a mistake.
The only ticket options that were available to them were standing room only or seats up in the terrace level, the ballpark’s fourth deck, and neither option cost more than the $1,000 each brother had paid 11 years ago. When Kyle raised the issue with the Brewers organization, the representative he spoke with admitted there were better seats available.
“When you promise somebody the best seat available, and you give them pretty much the worst seats that you have in the whole stadium, I would say, no. They’re not honoring it,” Kyle told WTMJ-TV.
What the timeless ticket promised
The Brewers reportedly sold 1,000 timeless tickets, which are nonrefundable and cannot be resold.
The Deaton brothers’ grudge with the Brewers organization largely comes down to the information card that came with the tickets. WTMJ-TV published a copy of that card, which says the ticket “may be redeemed for the best available seat locations, subject to ticket availability at the time of redemption.” Kevin reportedly told the station he’d have settled for anything in the first 10 rows.
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How the Brewers are trying to make it right
On Oct. 20, after several hundred holders asked to redeem their timeless tickets for World Series seats, Brewers President of Business Operations Rick Schlesinger admitted the organization made a mistake.
“We subsequently erred in our internal communications on the logistics of fulfilling the requests,” Schlesinger said in the statement shared with WTMJ-TV. “While we were able to accommodate all with seats, we received feedback from some that they were unhappy with their seat locations.
“Clearly, even with extraordinary limitations on available seats, we did not live up to the spirit of the program and we have been working through a resolution.”
As a result, holders who cashed in for World Series seats can attend the game and will be able to hold onto their timeless ticket for another future Brewers game.
What to check before prepaying for such a perk
The premise of the timeless ticket promotion is simple: the money goes out today and the payoff comes later. But before you sign up for such a promotion, make sure you peruse the terms and conditions carefully. It’s also smart to keep a copy of any contracts you may sign.
The Deatons built their complaint around the exact wording on the information card that came with their tickets.
Before you pay up, make sure you understand exactly how the promotion works. The timeless ticket offered no refunds and barred resale of redeemed seats, so the only way for holders to get anything out of it was to redeem it on the team’s terms.
And if a business doesn’t deliver, raise the issue with the seller by phone or in writing. If that goes nowhere, your state’s consumer protection agency may be able to help. In Wisconsin, that’s the Department of Agriculture, Trade and Consumer Protection, which takes complaints online or by mail and will contact the business on your behalf.
As for the timeless tickets, not every holder who tried to cash in for the World Series came out ahead. As WTMJ-TV reports, only those who accepted the World Series tickets were allowed to keep their timeless ticket for another future Brewers game. Kevin, who still holds a grudge, didn’t accept his World Series tickets.
“Out of principle, I’m not even going to go,” he told WTMJ-TV.
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This article provides information only and should not be construed as advice. It is provided without warranty of any kind.
Source: “AOL Breaking”
