Iconic Beer Brand Unveils First-of-Its-Kind 'Turfed Treadmill' for the Winter Months
- - Iconic Beer Brand Unveils First-of-Its-Kind 'Turfed Treadmill' for the Winter Months
Will SayreJanuary 7, 2026 at 7:41 PM
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The start of the year always brings a wave of fitness pressure, does it not?
For fans of Natural Light Beer, the real frustration isn’t the gym crowd — it’s that mowing season is months away. Guys across the U.S. who swear by a good backyard cut might be left pacing on rubber treadmills during the cold winter months, wondering why no one has invented a better option.
Luckily, Natural Light has just introduced a first-of-its-kind "turfed treadmill" — literally — that's engineered to simulate the simple joy of mowing the lawn. Meet the Treadmower, "made for getting cut while pretending to cut," as the company's YouTube post on Wednesday, Jan. 7 boasts. Check out the clever new ad campaign below.
And fans certainly seem on board with the unique new invention, flooding the comments section of Natty Light's recent Instagram post promoting the Treadmower. "FEELING MOWTIVATED 🚀🚀🚀," wrote one user, in reference to the brand's new tagline, while another person commented, "This is the greatest invention in the history of inventions."
And as the post's caption advertises, one lucky Natty fan now has the chance to win a Treadmower and earn bragging rights as the only person in America who has one. To enter, from Jan. 7–28, fans 21+ can follow Natural Light's social media accounts, including X, and comment on designated social posts using #nattytreadmower and #sweepstakes.
Additionally, from Jan. 20–28, fans can comment #staymowtivated and #sweepstakes on Natural Light's official entry posts for a chance to win a set of Treadmower gear, including sweatbands, socks and a gym towel. There is also link in the bio of Natty Light's Instagram account page where you can enter for a chance to win.
Designed to reunite fans with their favorite pastime when the temperatures drop, the Treadmower features a custom mower deck, handle and immersive screen that turns into a never-ending lawn for uninterrupted mowing glory. Dads, do we have your attention?
This story was originally published by Parade on Jan 8, 2026, where it first appeared in the News section. Add Parade as a Preferred Source by clicking here.
Source: “AOL Entertainment”
