Skittles could send Elijah Wood to your home to film a Super Bowl ad
- - Skittles could send Elijah Wood to your home to film a Super Bowl ad
Greta Cross, USA TODAY January 13, 2026 at 5:03 PM
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Skittles and Elijah Wood are looking to go big with an ambitious live commercial for Super Bowl LX.
Mars, Incorporated, the confectionery company that owns Skittles, announced Jan. 13 that its Super Bowl LX commercial will look a bit different this year, as it will feature a selected GoPuff customer during a live advertisement. Through Jan. 21, customers of GoPuff, a delivery service, can enter to win a live Skittle commercial performed at their front door by Wood during the Super Bowl on Feb. 8.
Single-family homeowners, with a front lawn large enough for a film crew, can enter to win the unique experience at delivertherainbow.com.
Interested in learning more? Here's what we know about the Super Bowl commercial sweepstakes.
Super Bowl VII (Dolphins 14, Washington 7): Miami Dolphins defensive tackle Manny Fernandez (75) tackles Washington running back Larry Brown (43) in Super Bowl VII at the Los Angeles Memorial Coliseum. The Dolphins completed a 17-0 undefeated season with the win.
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Super Bowl VII (Dolphins 14, Washington 7): Miami Dolphins defensive tackle Manny Fernandez (75) tackles Washington running back Larry Brown (43) in Super Bowl VII at the Los Angeles Memorial Coliseum. The Dolphins completed a 17-0 undefeated season with the win.
">Super Bowl VII (Dolphins 14, Washington 7): Miami Dolphins defensive tackle Manny Fernandez (75) tackles Washington running back Larry Brown (43) in Super Bowl VII at the Los Angeles Memorial Coliseum. The Dolphins completed a 17-0 undefeated season with the win.
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Super Bowl XVII (Washington 27, Dolphins 17): Washington running back John Riggins (44) breaks loose from Miami Dolphins defensive back Don McNeal (28) on a 43-yard touchdown run during Super Bowl XVII at the Rose Bowl.
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Super Bowl XVII (Washington 27, Dolphins 17): Washington running back John Riggins (44) breaks loose from Miami Dolphins defensive back Don McNeal (28) on a 43-yard touchdown run during Super Bowl XVII at the Rose Bowl.
">Super Bowl XVII (Washington 27, Dolphins 17): Washington running back John Riggins (44) breaks loose from Miami Dolphins defensive back Don McNeal (28) on a 43-yard touchdown run during Super Bowl XVII at the Rose Bowl.
" src=https://s.yimg.com/ny/api/res/1.2/0QgdaSE2_fLjuPrkyB2_lg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD0xNzk0/https://media.zenfs.com/en/usa_today_slideshows_242/44e1f070fd7e76350ebdd3b6471f8e59 class=caas-img>Super Bowl XVIII (Raiders 38, Washington 9): Los Angeles Raiders running back Marcus Allen (32) carries the ball against Washington safety Mark Murphy (29) during Super Bowl XVIII at Tampa Stadium.
" data-src=https://s.yimg.com/ny/api/res/1.2/aiHQBd9wTZcNde0ssBWr_w--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04NjA-/https://media.zenfs.com/en/usa_today_slideshows_242/8210c9b2c0f5daaf02203265cfe5122d class=caas-img data-headline="Super Bowl: One great image from each game" data-caption="
Super Bowl XVIII (Raiders 38, Washington 9): Los Angeles Raiders running back Marcus Allen (32) carries the ball against Washington safety Mark Murphy (29) during Super Bowl XVIII at Tampa Stadium.
">Super Bowl XVIII (Raiders 38, Washington 9): Los Angeles Raiders running back Marcus Allen (32) carries the ball against Washington safety Mark Murphy (29) during Super Bowl XVIII at Tampa Stadium.
" src=https://s.yimg.com/ny/api/res/1.2/aiHQBd9wTZcNde0ssBWr_w--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04NjA-/https://media.zenfs.com/en/usa_today_slideshows_242/8210c9b2c0f5daaf02203265cfe5122d class=caas-img>
Super Bowl XXII (Washington 42, Broncos 10): Washington quarterback Doug Williams (17) looks to throw against the Denver Broncos during Super Bowl XXII at Jack Murphy Stadium.
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Super Bowl XXII (Washington 42, Broncos 10): Washington quarterback Doug Williams (17) looks to throw against the Denver Broncos during Super Bowl XXII at Jack Murphy Stadium.
">Super Bowl XXII (Washington 42, Broncos 10): Washington quarterback Doug Williams (17) looks to throw against the Denver Broncos during Super Bowl XXII at Jack Murphy Stadium.
" src=https://s.yimg.com/ny/api/res/1.2/f9j2QV8cyk1aJBp1a52E0Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04NjA-/https://media.zenfs.com/en/usa_today_slideshows_242/7058d95db5b07bb9d01a847ffcd0b494 class=caas-img>Super Bowl XXIV (49ers 55, Broncos 10) : San Francisco 49ers running back Roger Craig (33) celebrates with teammates against the Denver Broncos at the Superdome. The 55 points scored by the 49ers remains a Super Bowl record.
" data-src=https://s.yimg.com/ny/api/res/1.2/_KP.Wj6F25jqHM2qjBpeSw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD03ODE-/https://media.zenfs.com/en/usa_today_slideshows_242/4ef1ec8befbeb46b035dba90223acba3 class=caas-img data-headline="Super Bowl: One great image from each game" data-caption="
Super Bowl XXIV (49ers 55, Broncos 10) : San Francisco 49ers running back Roger Craig (33) celebrates with teammates against the Denver Broncos at the Superdome. The 55 points scored by the 49ers remains a Super Bowl record.
">Super Bowl XXIV (49ers 55, Broncos 10) : San Francisco 49ers running back Roger Craig (33) celebrates with teammates against the Denver Broncos at the Superdome. The 55 points scored by the 49ers remains a Super Bowl record.
" src=https://s.yimg.com/ny/api/res/1.2/_KP.Wj6F25jqHM2qjBpeSw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD03ODE-/https://media.zenfs.com/en/usa_today_slideshows_242/4ef1ec8befbeb46b035dba90223acba3 class=caas-img>
Super Bowl XXVI (Washington 37, Bills 24): Washington cornerback Alvoid Mays (20) hits Buffalo Bills quarterback Jim Kelly (12), causing him to fumble during Super Bowl XXVI at the Metrodome.
" data-src=https://s.yimg.com/ny/api/res/1.2/5AEQ.eJQWBYxmC7HGlv4uw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04NjA-/https://media.zenfs.com/en/usa_today_slideshows_242/cbd6f73cd34d8a235b497120e1068de8 class=caas-img data-headline="Super Bowl: One great image from each game" data-caption="
Super Bowl XXVI (Washington 37, Bills 24): Washington cornerback Alvoid Mays (20) hits Buffalo Bills quarterback Jim Kelly (12), causing him to fumble during Super Bowl XXVI at the Metrodome.
">Super Bowl XXVI (Washington 37, Bills 24): Washington cornerback Alvoid Mays (20) hits Buffalo Bills quarterback Jim Kelly (12), causing him to fumble during Super Bowl XXVI at the Metrodome.
" src=https://s.yimg.com/ny/api/res/1.2/5AEQ.eJQWBYxmC7HGlv4uw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04NjA-/https://media.zenfs.com/en/usa_today_slideshows_242/cbd6f73cd34d8a235b497120e1068de8 class=caas-img>
Super Bowl 51 (Patriots 34, Falcons 28 - OT): New England Patriots wide receiver Julian Edelman hauls in a catch off a deflected pass that would help New England mount the largest comeback in Super Bowl history. The game also featured the first ever overtime in a Super Bowl.
" data-src=https://s.yimg.com/ny/api/res/1.2/nVulejD3RYoro_cHkMA..A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04OTU-/https://media.zenfs.com/en/usa_today_slideshows_242/c7cfad24b8450f1dea645e14a4d4b2fe class=caas-img data-headline="Super Bowl: One great image from each game" data-caption="
Super Bowl 51 (Patriots 34, Falcons 28 - OT): New England Patriots wide receiver Julian Edelman hauls in a catch off a deflected pass that would help New England mount the largest comeback in Super Bowl history. The game also featured the first ever overtime in a Super Bowl.
">Super Bowl 51 (Patriots 34, Falcons 28 - OT): New England Patriots wide receiver Julian Edelman hauls in a catch off a deflected pass that would help New England mount the largest comeback in Super Bowl history. The game also featured the first ever overtime in a Super Bowl.
" src=https://s.yimg.com/ny/api/res/1.2/nVulejD3RYoro_cHkMA..A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04OTU-/https://media.zenfs.com/en/usa_today_slideshows_242/c7cfad24b8450f1dea645e14a4d4b2fe class=caas-img>
Super Bowl 53 (Patriots 13, Rams 3): Patriots cornerback Stephon Gilmore makes a pivotal interception in the fourth quarter at Mercedes-Benz Stadium. With the win, the Patriots tied the Steelers for most Super Bowl victories (six).
" data-src=https://s.yimg.com/ny/api/res/1.2/3t__HJNhdrZCTHsKefVJfA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD05NjI-/https://media.zenfs.com/en/usa_today_slideshows_242/d66687de9253ee18f98b6aa829ac22b5 class=caas-img data-headline="Super Bowl: One great image from each game" data-caption="
Super Bowl 53 (Patriots 13, Rams 3): Patriots cornerback Stephon Gilmore makes a pivotal interception in the fourth quarter at Mercedes-Benz Stadium. With the win, the Patriots tied the Steelers for most Super Bowl victories (six).
">Super Bowl 53 (Patriots 13, Rams 3): Patriots cornerback Stephon Gilmore makes a pivotal interception in the fourth quarter at Mercedes-Benz Stadium. With the win, the Patriots tied the Steelers for most Super Bowl victories (six).
" src=https://s.yimg.com/ny/api/res/1.2/3t__HJNhdrZCTHsKefVJfA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD05NjI-/https://media.zenfs.com/en/usa_today_slideshows_242/d66687de9253ee18f98b6aa829ac22b5 class=caas-img>Super Bowl 55 (Buccaneers 31, Chiefs 9): Buccaneers tight end Rob Gronkowski spikes the football after catching a touchdown pass during the second quarter at Raymond James Stadium.
" data-src=https://s.yimg.com/ny/api/res/1.2/e.gM_1u8YqJ5EcyfbcveqA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD0xODYz/https://media.zenfs.com/en/usa_today_slideshows_242/2a334f084d771f502e1ada85f46ca34a class=caas-img data-headline="Super Bowl: One great image from each game" data-caption="
Super Bowl 55 (Buccaneers 31, Chiefs 9): Buccaneers tight end Rob Gronkowski spikes the football after catching a touchdown pass during the second quarter at Raymond James Stadium.
">Super Bowl 55 (Buccaneers 31, Chiefs 9): Buccaneers tight end Rob Gronkowski spikes the football after catching a touchdown pass during the second quarter at Raymond James Stadium.
" src=https://s.yimg.com/ny/api/res/1.2/e.gM_1u8YqJ5EcyfbcveqA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD0xODYz/https://media.zenfs.com/en/usa_today_slideshows_242/2a334f084d771f502e1ada85f46ca34a class=caas-img>Super Bowl 56 (Rams 23, Bengals 20): Los Angeles Rams wide receiver Cooper Kupp catches the game-winning touchdown pass as Cincinnati Bengals cornerback Eli Apple defends at SoFi Stadium.
" data-src=https://s.yimg.com/ny/api/res/1.2/8_hMZwURbetl8Ts7PPEFvw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD0xNTcw/https://media.zenfs.com/en/usa_today_slideshows_242/50427da23e68bba8ae529429f9e634d6 class=caas-img data-headline="Super Bowl: One great image from each game" data-caption="
Super Bowl 56 (Rams 23, Bengals 20): Los Angeles Rams wide receiver Cooper Kupp catches the game-winning touchdown pass as Cincinnati Bengals cornerback Eli Apple defends at SoFi Stadium.
">Super Bowl 56 (Rams 23, Bengals 20): Los Angeles Rams wide receiver Cooper Kupp catches the game-winning touchdown pass as Cincinnati Bengals cornerback Eli Apple defends at SoFi Stadium.
" src=https://s.yimg.com/ny/api/res/1.2/8_hMZwURbetl8Ts7PPEFvw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD0xNTcw/https://media.zenfs.com/en/usa_today_slideshows_242/50427da23e68bba8ae529429f9e634d6 class=caas-img>Super Bowl 57 (Chiefs 38, Eagles 35): The Chiefs' Kadarius Toney (19) is tackled by the Philadelphia Eagles' Nakobe Dean (17) and Arryn Siposs (8) after a Super Bowl-record 65-yard punt return at State Farm Stadium.
" data-src=https://s.yimg.com/ny/api/res/1.2/ern4KjFwGhKTIsMntEnIug--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04ODE-/https://media.zenfs.com/en/usa_today_slideshows_242/a22d6ed89474dd3d0749f4c0d9661d64 class=caas-img data-headline="Super Bowl: One great image from each game" data-caption="
Super Bowl 57 (Chiefs 38, Eagles 35): The Chiefs' Kadarius Toney (19) is tackled by the Philadelphia Eagles' Nakobe Dean (17) and Arryn Siposs (8) after a Super Bowl-record 65-yard punt return at State Farm Stadium.
">Super Bowl 57 (Chiefs 38, Eagles 35): The Chiefs' Kadarius Toney (19) is tackled by the Philadelphia Eagles' Nakobe Dean (17) and Arryn Siposs (8) after a Super Bowl-record 65-yard punt return at State Farm Stadium.
" src=https://s.yimg.com/ny/api/res/1.2/ern4KjFwGhKTIsMntEnIug--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04ODE-/https://media.zenfs.com/en/usa_today_slideshows_242/a22d6ed89474dd3d0749f4c0d9661d64 class=caas-img>Super Bowl 58 (Chiefs 25, 49ers 22, OT): Kansas City Chiefs wide receiver Mecole Hardman Jr. (12) celebrates with quarterback Patrick Mahomes (15) after the game-winning touchdown in overtime against the San Francisco 49ers.
" data-src=https://s.yimg.com/ny/api/res/1.2/dB_mQZy1IsJdwFMAleH5ow--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04Mjg-/https://media.zenfs.com/en/usa_today_slideshows_242/fb9af975a9d88ddc82a06603e289d79c class=caas-img data-headline="Super Bowl: One great image from each game" data-caption="
Super Bowl 58 (Chiefs 25, 49ers 22, OT): Kansas City Chiefs wide receiver Mecole Hardman Jr. (12) celebrates with quarterback Patrick Mahomes (15) after the game-winning touchdown in overtime against the San Francisco 49ers.
">Super Bowl 58 (Chiefs 25, 49ers 22, OT): Kansas City Chiefs wide receiver Mecole Hardman Jr. (12) celebrates with quarterback Patrick Mahomes (15) after the game-winning touchdown in overtime against the San Francisco 49ers.
" src=https://s.yimg.com/ny/api/res/1.2/dB_mQZy1IsJdwFMAleH5ow--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04Mjg-/https://media.zenfs.com/en/usa_today_slideshows_242/fb9af975a9d88ddc82a06603e289d79c class=caas-img>
1 / 48Super Bowl: One great image from each gameSuper Bowl I (Packers 35, Chiefs 10): Green Bay Packers running back Jim Taylor (31) follows the blocks of Jerry Kramer (64), Marv Fleming (81) and Forrest Gregg (75) against the Kansas City Chiefs at the Los Angeles Memorial Coliseum.
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What does the Skittles Super Bowl commercial contest include?
The winner of the contest receives a live commercial performed by Wood (or another performer, if necessary) on Feb. 8, 2026, the day of Super Bowl LX. The live performance will include a production crew, equipment and staging, in addition to branded decor and set elements, according to the official contest rules, available at delivertherainbow.com/pages/contact.
How to enter the Skittles Super Bowl commercial contest
To enter, U.S. homeowners who are 18 and up may complete a submission form at delivertherainbow.com. Entrants must submit their first and last name, email, address and why they should be selected for the commercial. The latter must be between 50 and 250 words and cannot be generated with AI, according to the contest rules.
Skittles and Elijah Wood are partnering for a live Super Bowl ad to air on Sunday, Feb. 8, 2026.Who is eligible for the Skittles Super Bowl commercial contest?
According to the official contest rules, entrants must meet the following criteria:
Legal resident of the United States
18 or up
Have a valid U.S. driver's license or government-issued photo ID
Have a current Gopuff account at the time of entry and winner selection
Own and currently reside in a single-family home or detached dwelling with a front yard large enough for outdoor staging of a live performance
Individuals who rent or lease, don't have access to a sizeable front yard, and/or are employees of GoPuff, Mars, Inc. and their respective affiliates are not eligible to enter. Immediate family members of employees of GoPuff, Mars, Inc. and their affiliates cannot enter either.
How will the Skittles Super Bowl commercial winner be chosen?
Entrants will be judged on a 100-point scale, the official content rules says. Here's a look at the rubric:
Creativity and originality (0-40 points)
Skittle spirit (fun, color inspiration and brand alignment (0-30 points)
Storytelling and communication (0-30 points)
When will a winner be announced?
A potential winner will be notified on or around Jan. 21 via phone or email, the contest rules state.
To claim the prize, the selected winner must undergo a successful background check, provide proof of home ownership, photos and/or videos of the home's exterior, allow virtual or in-person site inspections, and agree to production timing requirements, per the contest's rules.
Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at [email protected].
This article originally appeared on USA TODAY: Skittles, Elijah Wood could film a live Super Bowl ad at your home
Source: “AOL Money”
