UConn's Azzi Fudd partners with GEICO for March Madness, docuseries

Meghan L. Hall, USA TODAYMon, March 2, 2026 at 8:00 PM UTC

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UConn's Azzi Fudd partners with GEICO for March Madness, docuseries

UConn Huskies guard Azzi Fudd is hitting a screen near you very soon.

On Monday, GEICO announced a partnership with Fudd to support her journey in the upcoming NCAA Tournament and her ascension into professional basketball at the 2026 WNBA Draft and beyond.

As part of the partnership, GEICO is creating a docuseries featuring the UConn star. The series, called Miles That Matter, will spotlight Fudd and other college basketball stars, showing the behind-the-scenes efforts that got them to where they are today. The docuseries plans to focus on uplifting original content, including authentic family, career and community storylines.

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“My journey has never been a solo act. Every mile, every setback, every comeback — my family, friends, and basketball community were there supporting me every step of the way," Fudd said via release.

"Their support has been critical to how I got here and will be equally influential in where I’m going. I’m excited to partner with GEICO to tell my story, highlighting the people behind the scenes and finding ways to inspire the next generation. As I enter into this next chapter, I’m excited to join the GEICO team and build something that lasts both on and off the court."

Miles That Matter premieres on Monday, March 16, on Paramount+.

This article originally appeared on USA TODAY: UConn's Azzi Fudd, GEICO partner for March Madness and docuseries

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